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Apr 25, 2023

With the popularity of video content skyrocketing on platforms such as Instagram, TikTok, Facebook, and of course YouTube, it is becoming more apparent that as an entrepreneur, you should be taking advantage of these platforms to reach your ideal customers. The most effective and powerful entrepreneurs are those that know how to tell their message, create engaging content, build that know, like, and trust factor, and bring people into their world. One of the most valuable skills in the modern era is knowing how to reach your customers through video content, and according to Sean Cannell, video podcasting is one of the biggest opportunities in 2023. In this episode of 365 Driven, Sean explains exactly what you need to get started with video content today.

Sean Cannell is the CEO of Think Media and host of the Think Media Podcast. He is one of today’s leading online video experts and the world’s most-watched YouTube strategist. Sean has been featured on, CNBC, Social Media Examiner,, and After growing an eight-figure income as a “Tech YouTuber,” he built a multimillion-dollar online video education company that he still runs today. Sean is also an international speaker, coach, and prolific content creator. His mission is to help ten thousand purpose-driven people create a full-time living with YouTube.

Creating video content can be intimidating and you might already have a bunch of excuses as to why you can’t get started. What is waiting for you on the other side of consistently releasing videos, is more leads, more impact, more customers, more purpose, more personal development, and more growth for your brand and business. Sean urges you to punch fear and perfection in the face, just get started where you are right now, and grow from there. Sean’s simple and accessible approach squashes any barriers or excuses you might have and sheds light on the important aspects that you should be paying attention to in order to gain traction with your content, whether that be long or short-form videos. If you haven’t thought about getting on YouTube, Sean reveals what you are missing out on, and why you should take advantage of the platform to optimize your brand.

Key highlights:

  • How Sean got started with video content
  • Why entrepreneurs should release content on YouTube
  • Getting over the fears and hurdles of starting with video content
  • Do downloads, views, comments, and likes matter?
  • Sean’s perfect video recipe for getting more views and attention on YouTube
  • The biggest mistake that 99% of entrepreneurs are making with video content
  • What makes a good YouTube thumbnail? 
  • How to get people to click on your videos
  • The importance of hooking people in within the first 3 seconds
  • Key metrics for hacking the YouTube algorithm
  • How to get started in the next 24 hours

For resources and links mentioned in this episode, visit: