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Jul 4, 2023

Having a mission that serves as your “why” is so valuable when building and scaling a business. A business that operates around a set of core values is going to stand out to customers as having integrity which will in turn build trust that will set you apart from competitors. Trevor Farnes and his business MTN OPS are an amazing example of what it looks like to filter all decisions through core values, stay true to a mission, and foster a culture of interdependence in which each team member plays a key role.

Trevor Farnes is the Co-Founder and CEO of MTN OPS, which is a supplement company that Trevor originally started in an effort to combat his father’s heart disease. MTN OPS’ mission is to improve the lives of individuals and families and believes that the journey of transformation spiritually, physically, mentally, and socially is a journey to conquer. Through their program Conquer Hunger, Trevor’s company has been able to donate over 5 million meals to local families in need. Trevor looks at business not only as a means to an income, but also as an asset to do the things we’re supposed to do in life, and he strives to make a difference and help as many people as he can.

In this episode of the 365 Driven Podcast, Trevor talks about his own experience with depression, losing everything, and how he was able to fight back and become a hero to his younger self. Tony shares his story of how he overcame his pride and learned to ask for help during a difficult time in business. Tony and Trevor explore the advantages and disadvantages of franchising versus creating your own brand, and they emphasize the importance of core values and how they can help guide decision-making. They also discuss the importance of creating a safe space for employees and how interdependence is key to success. Finally, Tony and Trevor discuss the growth of MountainOps and how it has become a platform to help others.

Quote from the episode:

“You're most powerfully positioned to serve the person you once were.” - Trevor Farnes

Key highlights:

  • Trevor’s story of losing everything after getting involved in a franchise business model and how he was able to come back from that experience
  • Why MTN OPS was created
  • Franchise vs. starting your own business
  • How MTN OPS’ core values have built trust with their customers
  • Interdependance = teamwork 
  • Why trials and hard times are important lessons
  • Viewing business as an asset to help others

Connect with Trevor Farnes:

Instagram: @mtnops | @trevorfarnes

LinkedIn: MTN OPS | Trevor Farnes

Facebook: MTN OPS | Trevor Farnes

Connect with Tony Whatley:
Instagram: @365driven

Facebook: 365 Driven

LinkedIn: Tony Whatley