Aug 8, 2023
Larry Roberts pulls back the curtain on the podcasting universe in this episode of the 365 Driven Podcast. Larry Roberts is a podcasting powerhouse and the creative genius behind Red Hat Media. After burning out in the corporate world, Larry took a dive into a new realm of opportunities. His goal was simple: to find excitement in what he was doing every day. Since 2014, Larry has been making himself a household name within the podcasting industry, speaking on stages of national and global trade events including Podfest Multimedia Expo and Podcast Movement, hosting shows that reached the top 1.5% of podcasts, and being named to Podcast Magazine’s 40 Over 40 in Podcasting.
In this episode, Larry shares his wild ride from listening to his first podcast episode, to hosting his own comedy show, leaving the corporate world, and plunging headfirst into the dynamic world of podcasting. He also shares his thoughts on understanding your podcast's purpose, setting practical expectations, and the power of consistency in everything from branding to content.
Larry gets into the nitty-gritty of personal branding in podcasting and gives you a master class on the art of stepping out from behind the mic to build connections with audiences and guests. Larry and Tony also explore the future of podcasting, emphasizing the importance of embracing video and YouTube for audience growth, and creating bite-sized content to grab attention. So, whether you're a podcasting novice or a seasoned pro, or just wanting to learn more about content creation, this episode promises a treasure trove of insights and humor.
Key highlights:
- Podcasting and Career Transitions
- The Power of Laughter and Comedy
- Common Mistakes in Podcasting
- The Importance of Consistency in Podcasting
- Niche Podcasting and Personal Fulfillment
- Personal Branding
- The Importance of Authenticity in Branding
- The Future of Podcasting and Video
Episode resources:
Book: Extreme Ownership by Jocko Willink
Connect with Larry Roberts:
Website: redhatmedia.io
Instagram: @thelarryroberts
LinkedIn: Larry Roberts
Facebook: Larry Roberts
Connect with Tony
Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley