Feb 20, 2024
How to Grow an Audience – Episode 351
Mindset
- Our time is limited, and relatively short
- Push aside your ego. Be okay being a beginner, and sucking at things (stage right story).
- Dealing with critics, haters, naysayers
- Invest in skills. (Communication, Copywriting, Comedy, Production, Editing)
- Be your own brand. Don’t work with mentors who overshadow or take credit for your brand. Be 1 of 1, not 1 of 1000’s. Groups are okay, but wear your own brand.
- Purpose above Fear. Avoid regret. (write your Eulogy)
Creating content to grow an audience
- 80/20 Rule. 80% of your content should be about things you enjoy doing. Things you’d do for free. 20% is focused on your expertise and your mastery.
- Expertise vs Mastery (paid to do, vs successful)
- Don’t copy the formats or edits of others. Be yourself.
- Identify what makes you unique, and amplify this.
- Don’t get ahead of your actual results. Results matter most. “Right Message, Wrong Person”
- Entertain, Educate, or Encourage
- Humor vs Inspiration
- Quality vs Quantity
- Be social and support others. Don’t post and ghost
- Stay in your lanes of interests and topics
Create an interesting life.
- Pursue passions and interests.
- Take on new challenges and share the journey
- Visit interesting places
- Read more books and learn from interesting people
- Consistency and Patience (12-month no-man’s land story)
365 Driven Advance. Costa Rica June 8-13, 2024
- We don’t retreat, we Advance!
- Hiking a rainforest along the Rio Celeste river
- Jungle resort and beach resort
- Business and Entrepreneurship presenters
- Stepping away from your daily routine, and refreshing your mind
- Building relationships
· Visit 365driven.com